FBR Cafe · 2024 · Design, Social Media, Branding

CNC Offline: Event Promo

Promotional social media for CNC Offline, FBR Cafe's event series, spanning flyers, artist promos and bio cards in a dithered, ASCII-typeset style.

The brief

Promote CNC Offline, an FBR Cafe event series of vinyl and digital sets, across social media. Give each night and each artist its own moment without losing a consistent look.

What I did

A flyer system built around a Game Boy cartridge, with the lineup and night details set on its chips
Artist promos: dithered portraits with each name drawn as ASCII art
Bio cards introducing artists in the same ASCII type
A terminal-style invite to the cafe's musician community for the beta launch
Lineup posters and cuts sized for each platform

Dithered black and white artist portraits with ASCII-art names and set times. — 01Artist promos with dithered portraits, ASCII-art names and set times.

01Artist promos with dithered portraits, ASCII-art names and set times.

Artist bio cards with large ASCII-art names and a paragraph of text. — 02Artist bio cards pairing ASCII-art names with short write-ups.

02Artist bio cards pairing ASCII-art names with short write-ups.

Black terminal-style message titled "To the insane musicians who have blessed the cafe in the last few months", inviting them to CNC Offline with complimentary tickets. — 03Terminal-style invite to the cafe's regular musicians, launching the series with guest-list and crew discount codes.

Poster showing a green Game Boy cartridge circuit board with the CNC Offline 002 lineup on its chips. — 04CNC Offline 002 flyer, with the lineup and night details printed on a cartridge's chips.

Black and white lineup poster with a crossed-out phone icon and four ASCII-art artist names. — 05FBR × Grassroom lineup poster for a phones-away night.

Next project

FBR Café: Brand, Design, Media and Web